Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a dealer’s website to ensure good rankings in the organic/natural listings of Google, Yahoo, and MSN. SEO improves the volume and quality of traffic to your website. The focus of Automotive SEO is to ensure that localized keywords produce listings where the dealer’s website is near the top of the listings. SEO is a long term approach, meaning that changes made through optimization will often take a month before they start to show up.

RESULTS THAT ARE PROVEN

By using proven marketing avenues such as Pay-per-Click, Search Engine Marketing, Search Engine Optimization, E-mail Marketing, and others, IBDC can create a balanced strategy that will effectively increase your bottom line. We will funnel customers to the dealer’s website at the right point in the customer’s buying cycle.

The methods that we use are most often referred to as Consultative in that our objective is to provide a custom advertising solution that best fits the dealer’s needs. Based on your advertising budget and other factors, we can identify the best places to allocate your marketing budget and maximize every dollar that is being spent. Now that’s the kind of partner you want to have.

Pay-per-Click Advertising

Pay-per-Click advertising is the practice of purchasing ads on search engines, such as Google, Yahoo, and other internet properties, where the advertiser pays only when a customer clicks on the ad.

IBDC targets the right keywords for the dealership. These keywords focus on New and Used Car Sales where the customer has not decided on a dealer yet or, more importantly, is not looking specifically for your dealership. Moreover, the dealer only pays when a customer clicks on their ad.

With PPC, IBDC believes it’s the combination of effective keywords purchased tied to compelling ads and well designed landing pages that produce measureable results for dealers. The effects of PPC are immediate.

Custom E-mail Marketing for Your Dealership

The biggest selling point for e-mail marketing is simply that it works! E-mails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement. You can personalize e-mails to suit the particular interests of that customer, instead of sending a generic brochure. You only pay for people you are actually sending to, instead of shot-gunning out to the world at large. Getting your e-mail to look great in all the major e-mail clients can be a challenge at times, so we’ve done the hard work for you with a variety of templates to choose from. We’ve tested them in all the major e-mail clients as well.

DELIVERY DYNAMICS - TURNING LEADS INTO SALES

Dealerships can make sure customers know about new sales, promotions, and events with our incentive based e-mail marketing campaigns. New messages are sent out year round and will give your customers a reason to visit your dealership. Plus, you can reach a huge customer base at a fraction of the cost of traditional print and direct mail. Most importantly, these messages reach your customers in a matter of minutes